Reports

Alltold x Innovid: Inclusion in the most viewed CTV ads of H1 2024

This report looks at the inclusion in the top 1000 CTV ads of H1 2024. We look at gender expression, age, skin tone, sexual orientation, body size, and visible disabilities, as well as intersectional identities to see how inclusive the ads that we see most are.

Onscreen Inclusion in 2024 Super Bowl Ads

We’ve analyzed the onscreen inclusion across 50 years of Super Bowl ads, we’ve analyzed the onscreen inclusion in the 2023 Super Bowl ads, so of course we analyzed the onscreen inclusion this year.

Onscreen Inclusion Across 50 Years of Super Bowl Ads

In the United States every year, the Super Bowl draws more than 100M viewers. We know that inclusive ads drive business results. With so much time, money, and attention given to the ads, we had some questions: who are the brands choosing to represent their products on screen? Are those people as diverse as the audience watching? How has inclusion and representation changed in Super Bowl ads over time?

Representation in the 2023 Super Bowl Ads

The Super Bowl isn’t just the biggest day in American Football each year, it’s also the biggest day in American Advertising. In 2023 there were over 115M viewers in the US alone, and the cost for a 30 second ad spot was almost $7M.