Representation in the 2025 Super Bowl Ads

The Super Bowl isn’t just the biggest day in American Football each year, it’s also the biggest day in American Advertising. The past few years of inclusion measurement in Super Bowl ads have shown us a 2 steps forward, one step back pattern. 2025 was a one step back year overall. There were, however a few bright spots.

With the biggest ad budgets of the year, and a staggering number of eyeballs, how did the ads stack up with respect to inclusion and representation? We used Alltold Insights for Ads to find out. 

Download the report to see for yourself

(Fun fact, you could get a report just like this for *your* ads using Alltold Insights for Ads)