Solutions:
Advertisers & Agencies
Solutions for advertisers and agencies fall into two categories:
Evaluate, Select, and Implement GenAI tooling
Generative AI has the potential to change the way ads are created. Image and Video generation platforms are reaching high levels of performance and quality, and we’ve now seen the first fully AI generated ads in the market.
But, Generative AI doesn’t generate people in the same way brands and agencies cast them in their ads.
In order to be effective at reaching a broad population, you cast people in your ads that are reflective of that population. You need your Generative AI to generate people in the same way you cast them in your ads.
Alltold offerings help solve the people generation issue.
Start with a baseline - understand the distribution of people in your current ads, determine desired distribution
Evaluate Image and Video generation platforms - understand the distribution of people generated across top platforms, compare to your own ads and goals
Select Image and Video generation platforms for use and run a pilot
Integrate tooling - Image and Video generation brand guidelines, tracking, and reporting for people generation
Evaluate your training data - this is a critical first step in understanding the distributions of people in your IP. This will give you a rough idea of the distributions of your trained model, and can highlight areas where you may want to add to your dataset.
Model baselining - as you’re training or fine-tuning a model, you’ll want to gain an understanding of the distributions of people coming out of your model, and compare that to your training data evaluation. This is a finer-grained analysis, and can again point to areas to add to your training data.
Tooling - once your model is trained, you’ll want tooling to incorporate brand guidelines, tracking, and reporting for people generation
Fine-tune or train GenAI with proprietary IP
Once you’ve built a Generative AI capability for generating people, you may want to fine tune or train a model with your own proprietary IP. We can help here as well.
Alltold Insights
In order to sell to a broad audience, many brands and agencies aim to reflect the people in that audience within their ads. This makes it easy for anyone and everyone to imagine themselves as a customer of the product.
Alltold Insights allows you to measure representation across a set of ads. Delivering actionable analytics and comparisons to industry benchmarks, you’ll see exactly how your ads showcase people along 6 identity attributes:
Age
Body size
Gender expression
Observed sexual orientation
Skin tone
Visible disibility
Select & Send
Detect & Annotate
